The NFL announced back in June, they will break tradition and the 50th Super Bowl will not be using Roman numerals. Thus, the 50th milestone of the big game will not be known as Super Bowl L.
The Super Bowl has been represented by Roman numerals since Super Bowl V in 1971. They will change from Roman numerals to the standard Arabic numerals.
“It’s a one-year break”, said Jaime Weston, the league’s vice president of brand and creative, “because the “L” isn’t as pleasing to the eye”. Her team concluded that the “L” standing alone just didn’t work.
Super Bowl 50 will take place on Feb 7, 2016 at Levi’s Stadium, the new home of the San Francisco 49’ers. The league has made two logos, a national and a regional logo. The “50” in gold serves to call attention to the game’s golden 50th anniversary as well as the game’s location in San Francisco, in the “Golden State”.
The logo will also feature the Lombardi Trophy, which has been a part of the Super Bowl logo since 2010.
“We think what we have makes a very powerful statement for the NFL brand,” said Weston.
The NFL will return back to Roman numerals for Super Bowl LI in 2017 at Reliant Stadium in Houston.
